Functionality

Marketing Scientific Services: What Website Functionality Looks Like As far as I’m concerned, there’s only one type of website functionality that matters, and all things flow from it. In our world functionality and “strategy” are the exact same thing. The strategy is to get the person on your website to email or call you. The

So this is a marketing blog and I’m telling you nobody cares about your marketing. What gives? This is old-guy logic going on here. Building a website is slow difficult work which draws on many skills you may or may not have. Copyrighting is difficult. Coming up with the right artwork is difficult. Putting it

Hosts: A host is the company you get to host your website. First and foremost you don’t want to host this thing yourself, I don’t care what industry you are in or how good you are with computers. You don’t have a fiber optic line to your building. You don’t have solid state hard drives

Where to start with this… I really don’t like doing web work. I would love to outsource this task but I have found it impossible. Maybe I’ll bitch for a while and it will be helpful. Then we can move on. Websites are an artistic endeavor. It’s not a comfortable place for me. Not because

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. We talked about all the hardware and software that goes into taking a phone call. We talked about how your company is being judged, not on the quality of the scientific services

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. In selecting a phone system I knew I wanted something that was “Bulletproof” in that it wouldn’t break on me. I needed to minimize outages in every way. The most likely ways

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. Economical to most people means cheap. To me it means; what’s my least expensive option IN THE CONTEXT of meeting all my needs. A cheap option that doesn’t do all the things

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. You might think scalability is the least of your worries because you never plan to get so big that you’ll run into problems. You’re missing the point. Old school scalability is about

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. I wanted a phone system that would give a great customer experience and I have strong opinions on what that looks like. Auto Attendant: Answer the call with an auto attendant. Not

This article is how we chose Digium for our office phone service provider. To start at the beginning of the thread, start here. If you are responsible for marketing scientific services, that last stop on the funnel to landing a client is the company phone system. Picture this; your potential client knows nothing about you.