I like GIFs because they tell a story with moving pictures that would take many paragraphs if I were to write it out.
People don’t read unless they have to. A picture is worth a thousand words.
A3 Environmental Consultants is lucky enough to have a graphic artist freelancer who is reasonably priced and exceptionally talented. He lives in Bucharest Romania and I’ve never spoken with him (we work through email) but he’s made some amazing artwork for us. I write the copy, or give him fairly specific instructions. He turns the rest into art.
Our source file can be seen here on YouTube.
Let’s Talk About LinkedIn
I wanted to use this GIF as part of our first LinkedIn campaign. Turns out that since the last time I checked, LinkedIn has deprecated GIF support for most of their uploads. They still allow you to post them as part of your feed but if you watch the metrics on them it’s pretty paltry. I spent the evening being angry we went through all this work to be blocked by LinkedIn’s software, then I remembered I had the MP4 and I could loop it a few times and run it as a video campaign.
In full disclosure, I have low hopes for a video campaign on LinkedIn. I’d be happy to be proven wrong but I’m most likely not (wrong). I will keep you apprised of the my advertising campaign results.
Everything I have read shows LinkedIn to be a low value, high cost platform to advertise in. The majority of people on the platform are either looking for jobs or business development people looking for who to sell to. That’s why I’m there. I’m in business development. Don’t get me wrong, it’s got some value to some people but the value is low. I know the people around my office might be on it every other month. I have close personal friends I’ve tried to link to and they take 9 months to accept my connection.
LinkedIn as an Advertising Platform
Once again, LinkedIn is pretty terrible software for advertising. It’s complicated, you can’t move forward and backward through the setup to refine your campaign. You can’t fully delete a garbage campaign which you messed up.
Why I have High Hopes & Low Expectations
The LinkedIn platform has all the people I want to talk to on it. It’s really hard to get in front of the clientele we want to talk with. We need as many channels as possible. I’d love to be proven wrong. I have all the pieces in place to track the advertisement progress. I hope it’s worth the money.