At A3 Environmental Consultants we work hard to keep our whole team engaged in our marketing efforts. We run monthly internal promotions with our employees to expand our reach and market to our industry better. One way we do this is by encouraging our team to maximize their LinkedIn personal accounts to help our corporate promotions reach as many people as possible. The following is the rules and explanation of the LinkedIn game.
How It Works
We are giving out 1 ping pong ball, each month for 3 months. The recipient is the person who changes the percentage of connections in Linkedin by the greatest number in any given month. This means if you have 10 connections currently and add 10 connections this month, you have a 100% change in the number of your connections. Conversely, if you have 1000 connections and you add 10 this month, you have a 1% change.The game is heavily skewed to benefit new players with low numbers of connections but the game gets harder every month for the same person to win.
Who’s Eligible to Play?
Everyone at A3E.
Why Are We Doing This?
- First and foremost, it is undeniably good to stay in contact and be connected for people who like you and who you like from a career standpoint. People you are connected to represent your next job, your next project or your next team member on a project you are trying to get done. If you think you have 2, 3 or 4 more decades left in your business career, there is nothing to be lost and everything to be gained.
- Your 1st degree connections are passively added to the Linkedin AI which is looking to show content that is relevant to people logging in. So when we post something as individuals or as a company, it’s high on the list of things the AI shows your 1st degree connections. This keeps A3E’s logo and your name in front of our clients, vendors and potential new hires. It’s a low cost, low annoyance way of advertising A3E and your personal brand. Increasing our connections increases our communications reach.
- While I’m thinking of it, you should all push the “Follow” button on our company page if you haven’t already. https://www.linkedin.com/company/a3-environmental-llc
- Do I need to play? No.
- Do I need to post anything? No.
- All I need to do is to gather connections? Yes.
Strategy To Win
- You should connect with anyone you believe is a benefit to continue to know from a career standpoint;
- Provided you know them well enough for them to accept your connection, or at least plausibly want to accept your connection.
- We are trying to balance connecting -vs- being annoying.
- You should connect with anyone you think is a personal friend, regardless of industry or occupation.
- College Connections
- You should try to connect with anyone you meet who (is or was) our client or your client at a previous company who you had a good enough, or long enough relationship to be interested in connecting with you.
Best Way To Make Connections
- Log into your LinkedIn account
- Click on “My Network”
- Click on “Contacts”
- Use “Add More Contacts” and “Manage Synced Contacts” to connect to your;
- personal email address book,
- cell phone address book
- work address book.
- This will NOT automatically spam all your contacts with an invite to link to you. It tells LI who you know and will offer you an opportunity to connect in the future.
- Once you’ve connected to your address books, LI will offer suggestions based on AI of people you might be interested in staying connected with.
- If you know the LI suggestion very well, you can click the “Connect” button and skip the part about “Add Message”.
- If you don’t know the LI suggestion very well, you should ALWAYS include a message with the 300 characters they give you in the dialog box.
- It can be something as simple as ” Hey Bob, I was updating my linkedin account and saw we weren’t connected. I’d like to stay in touch. -Tim”
- Or, “I haven’t seen you in a month of sundays! We should grab a sandwich! – Tim”
- Or, “We worked on the ComEd Project together last month. I’d like to stay connected -Tim”
- The hardest way, but possibly the best way to get connections is when you meet someone on a jobsite. If you get a card, name or company, find them and connect.
- Check back with this screen and scroll through it to the bottom, looking for connections.
- The connection suggestions change everytime you open the screen so check back weekly.