Digital Physical Processing software is a new method of preprocessing DVDs, CD Music, and Spoken Word Audio where the artwork for the retail packaging is captured and reproduced along with all the (MARC Record generated) spine labels and barcodes on a color printer. The old way of making an item shelf-ready involves applying adhesive stickers and labels to the outside of the product packaging. Problems arise when the original retail graphics are improperly sized when compared to the protective box that is required survive the rigors of circulating in a public library. Often, limited space on the outside of the packaging forced libraries to place their stickers over the top of important information on the outside of the product, covering people’s faces or the title on the graphics of the box. With Digital Physical Processing, all of that has changed. Because the cover artwork is scanned digitally, it can be shrunk to allow for space on the top and bottom of the box where digital “stickers” can be applied. The placement of these stickers is always correct because they are applied by the computer. The result is a high quality product that libraries can be proud of. The result for a publisher or distributor using the Indigo system is a customer that is delighted with the custom library services that they are receiving. That translates into more sales of media to existing clients.
Making Shelf-Ready Books and Shelf-Ready Non-Print Media for Public Libraries… Indigo Media Processing began as an idea after a conversation with a librarian who was having issues packaging and preprocessing non-print media items for circulation in her public library. When a library wants to circulate music, video, or audiobooks, they frequently run into an issue with the product packaging not being strong enough to take the abuse of continual circulation. It falls apart over time and the library has to re-order the product or re-do their packaging, which costs the libraries precious time and money. In order for an item to become shelf-ready a library or its vendor has to hand apply spine labels, barcodes, property labels and various other labels to the original retail graphics in what is a very labor intensive process. Sometimes the labels are applied incorrectly. Furthermore, the retail graphics are typically cut-down with utility knives and manually placed into vinyl cases. Maintaining quality control becomes a large issue for libraries and its vendors: “Will they place the stickers in the right place?” “Will they get the bar-coding right?” Additionally, adhesive stickers and labels get in the way of the retail graphics of the product, wear out and/or fall off. The Indigo solution is to pre-process the non-print media into hard cases that can survive the rigors of today’s libraries and digitally print-on-demand the retail graphics with customized labels and stickers in a color print process. Because the Indigo Software applies the “labeling”, the product is right every time and the “stickers” are always in the right place. Indigo’s digital processing has become a standard in library packaging that is requested by name in bids and quotes across the country. Our software is found at the warehouses of the biggest names in the library industry.
Consider your work flow for processing books for libraries. Custom library services are where the growth is at in the library industry, but with custom services come custom headaches. Products are picked when an order comes in and sent down to the processing area. They are married with a barcode and sent to get MARC records, and then back to processing where they get any other additional labels and stickers such as a spine label, property stamp, or a genre sticker. Then, the product is shipped out the door. This process requires the product to be handled twice in processing and once in cataloging. The library client’s custom processing specifications need to be found in a file somewhere, reviewed to make sure the processing is done correctly, and then returned to the filing cabinet. Most vendors that do custom processing have a wall of shelving that holds the exact stickers and barcodes that the client would like the vendor to use. Inventorying these materials is a logistical nightmare. With the Indigo Print-On-Demand labeling software for books, we can print custom labels with custom font sizes and types, genre labels, branch labels and barcodes all on one sticker kit. We print the labels on a tote by tote basis so that the processors do not have to dig through a mountain of totes to find which title goes with which label set. The result is one touch processing with the software assigning the barcode. This allows the product on the shelf to get to the shipping dock much faster than was ever before possible. When the product is in your client’s hands, it is that much closer to being paid for. Custom label Print-On-Demand is about increasing your inventory turns by using better technology and warehouse methodology.
When processing non-print media, the job hardly ever ends with what gets applied to the outside of the box. Often, there are adhesive stickers that need to be applied to the product itself in the form of donut labels or property stamps. These labels often include the name of the library or several characters of the barcode to identify the disc inside the box as being part of a box set. In the past, the best that was available was to grab a fine-point marker and write the barcode number on a sticker. This is no longer necessary. With the Indigo Print-On-Demand software you can print any sort of label on demand and include any number of characters of the barcode all by using the trigger on your laser-scanner barcode reader. This quick and simple process allows for infinite flexibility through using the entire suite of customizing tools that are available in the regular version of Indigo. This simple, yet elegant, tool gets your arduous labeling job done fast.
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